When University of Phoenix called 180LA to take on their brand re-set, we knew it was a challenge.
After digging deep into the truths with the new client leadership, 180LA confidently prepared to tell the world a very different story. The truth about the University’s commitment was better than their reputation. But the real story was in the relentless drive of their students.
With this daring and bold client, we built an inspiring brief, and a campaign that rang loudly across culture and forced people to think again.