brand phys·i·ol·o·gy

/brand ˌfizēˈäləjē/

n. the study of how a brand functions as a living organism (and how the world comes to care about it).

We are brand and creative strategists

 
All You Need Is...

Ask the right questions, declare the most influential truths, identify the hard trade offs and commitments. Doing the hard work upfront means a more clarified vision, and that means the whole team can understand the path to growth and impact.

Your genuine Brand expression starts with strategically aligned and meaningful actions and initiatives. Some you're already doing, some you need to start doing, or some you might need to drop like a hot rock.

Creative expression, driven from a clear strategy and interesting behavior, is the most genius, the most memorable, and the most meaningful for growth. An active creative voice means we are listening as much as we're talking.

THE BEST BRAND STRATEGY PROCESS

D

Discover

Gather data:

Category Overview, Business data/history, Business Objectives, Competitive Set

Current Customer and Audience

DOCUMENT:

Brand Status

I

Investigate

Key insights from market share analysis, competitive audit, brand presence audit, target strategy and segmentations.

DOCUMENT:

Comprehensive 

Strategic Brief

R

Roadmap

Business Strategy

Product Positioning

Comms Objectives

Budget Strategies

Launch/Exposure Planning

DOCUMENT:

Roadmap

Creative Brief

Investment Recommendation 

E

Execute

Brand identity, Creative Expression/

Concepts

New Initiatives, Activations

DOCUMENTS:

Press Releases, 

Storyboards, scripts, concept boards, partnerships,

and more!

C

Create

Produce

Produce

Develop

Develop

Activate

DOCUMENTS​

Production Planning Development Boards

T

Track & Optimize

Establish benchmarks and testing /optimization plan.

DOCUMENTS:

Dashboards

Testing Map

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